The If Agency has created new branding and a launch campaign for online used-car seller Netcars.com, creating new characters, watercolour illustrations and a new typeface.
The consultancy was appointed in April following a seven-way creative pitch.
Jo Whiteley, If creative director, says, ’We loved the clean, simple Netcars.com logo and colour palette, so that was our starting point. We loved the idea of an approachable, friendly brand look and feel that’s when the quirky watercolour illustration style sprang to mind. We also created the typeface from scratch.’
The first phase of the campaign launches on 27 June.