Between heaven and hell lies Blue, says Elmwood, which has designed an identity and brochure for Europe’s leading parachute fabric manufacturer, Lancashire-based Perseverance Mills. The Blue identity captures the exhilaration of sky-diving. Designer James Backhurst says: ‘The products allow people to experience the ultimate rush where life and death are dependent, in part, on the fabric.’ Elmwood is working on an ad campaign and a website for Perseverance Mills.

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