Between heaven and hell lies Blue, says Elmwood, which has designed an identity and brochure for Europe’s leading parachute fabric manufacturer, Lancashire-based Perseverance Mills. The Blue identity captures the exhilaration of sky-diving. Designer James Backhurst says: ‘The products allow people to experience the ultimate rush where life and death are dependent, in part, on the fabric.’ Elmwood is working on an ad campaign and a website for Perseverance Mills.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last