Lloyd Ferguson Hawkins has designed the packaging for a new bitter-sweet liqueur from Danish distiller Danisco. The alcoholic cranberry drink is called Fifty Fifty. ‘It’s about life’s choices… the toss up between good and evil, the tussle between right and wrong,’ says an LFH spokeswoman. The consultancy has also developed point-of-sale items expressing the message ‘Can you tempt me? / Can you resist me?’

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.