Lloyd Ferguson Hawkins has designed the packaging for a new bitter-sweet liqueur from Danish distiller Danisco. The alcoholic cranberry drink is called Fifty Fifty. ‘It’s about life’s choices… the toss up between good and evil, the tussle between right and wrong,’ says an LFH spokeswoman. The consultancy has also developed point-of-sale items expressing the message ‘Can you tempt me? / Can you resist me?’

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