Bloom has created an identity for Guinness Extra Cold to improve its visibility in retail outlets. Minus and degree symbols are used with the harp icon to reinforce the chilled message. ‘Our challenge was to distil the extra cold message in the simplest and most engaging way,’ says Bloom creative director Dan Cornell.
A one-size-fits-all approach means that disabled people are not being consulted on the design of products they use. We speak to the people who are trying to change this.
From an editorial influenced graphic style to a changing education landscape and a burgeoning international outlook, what defines design in New York?
Stories That Never Stand Still has been created “by people with ADHD, for people with ADHD”, and features educational articles alongside personal accounts that attempt to cut through the stigma
Precious Plastic seeks to tackle a “global problem on a local level” by sharing blueprints for industrial plastic recycling machines.