Bloom has created an identity for Guinness Extra Cold to improve its visibility in retail outlets. Minus and degree symbols are used with the harp icon to reinforce the chilled message. ‘Our challenge was to distil the extra cold message in the simplest and most engaging way,’ says Bloom creative director Dan Cornell.
With designers’ mental health taking a hit during the pandemic, the studio has developed MindFull to help its peers “feel a little less blue”.
A series of recent high-profile events have featured futuristic drones shows – but as these designers tell us, a good production needs more than just tech to tell a story.
West of England Design Forum’s latest venture aims to address the imbalance between female graphic design students and those in leadership roles.
As part of our series looking at design in 2021, Landor & Fitch executive creative director Alasdair Lennox looks at what will happen in retail design in the next 12