The Greater London Authority has finalised details of its design roster, which sees the appointment of seven consultancies working across a range of disciplines.
Appetite, The Attik, Chambers Chapman, Radius Design, Cutting Edge, The Team Brand and Wagstaffs were selected from a credentials presentation involving 20 consultancies. No consultancy was asked to pay to present.
Specialisms include graphic design for print, website design and branding. The roster will be reviewed after three years.
Consultancies will not be asked to pitch against each other for work. However, according to a GLA spokesman, “If the contract is worth over £5000 we will go to three consultancies and make an assessment based on the work they’ve done for other clients.”
The appointment of non-rostered groups is unlikely as “we don’t want to waste consultancies’ time, [but] instead encourage creativity and good work within our roster”, he adds.
The roster will be charged with a significant amount of work, confirms the spokesman. This includes an anti-racism concert, Respect, on 21 July, an anti-litter initiative in the autumn and general environmental work.
A publication will be sent to all Londoners after the election informing them of the GLA’s role, which could be published twice-yearly if it proves successful. All of these projects will require “a significant amount of design work”, says the spokesman.
He would not confirm the GLA’s design budget.
Appetite developed the GLA’s identity last December based on the “London” branding created by ad agency Euro RSCG Wnek Gosper (DW 8 December 2000).