Tutssels Enterprise IG has created the identity and packaging for English wine producer Setley Ridge, which rolls out in early June.
The marque is designed to reposition Setley Ridge as a premium brand, emphasising the wine’s natural ingredients, says Tutssels Enterprise IG director of brand identity Beverley Law.
Wine cases have been designed as part of the project and the identity has also been applied across corporate stationery.
The identity is a graphic combination of a tree and a wine glass, mirroring the wine’s production region, the New Forest. The labels incorporate a digitally enhanced photograph of tree bark designed to create a “forest effect” on shelf.
“[The revamp] is part of the company’s potential move towards organic status,” Law explains.
Tutssels Enterprise IG won the work on referral with no pitch, and Law says a “moderate fee” was involved.
The Setley Ridge range will be on sale in the south of England and restaurants near the company’s headquarters in the New Forest.