LDP draws up TCG identity

The London Design Partnership has designed a new corporate identity for pan-European manufacturing group TCG.

TCG (Trident Components Group) manufactures aluminium components for the automotive industries.

LDP worked on formulating the brief, which centred on TCG’s core proposition of a one-stop shop for complex high engineering. The consultancy then designed the blue and green identity, described by LDP managing director Barbara Lewis as “a simple, elegant logo”.

When TCG’s new marque appears with one of the group’s acquired companies, the TCG appears solely in green.

LDP is now working on the group’s literature.