Debenhams expands Desire brand

Debenhams is to expand its small-format Desire stores – designed in-house – after trialling the brand in Truro, Cornwall since June. It plans to open two additional Desire stores this year and at least six more during 2006. The first will be located in South Shields, Tyneside.

The boutique stores are aimed exclusively at women and allow Debenhams to access smaller UK towns and high streets where the development of full-scale department stores is not feasible.

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