Leading Italian co-operative retailer Conad has appointed The Identica Partnership for a further three years, following the group’s role as brand guardian since 1995. Identica will ultimately rebrand all Conad’s own-label products, such as its nappies (pictured). Conad head of marketing Paolo Palomba says, ‘Our packs do not imitate the brand leader – they are innovative.’
Pantone has made a name for itself as a colour trend-setter, telling the world it knows what shade will dominate everything from fashion and packaging, to art and furniture the
HeX earbuds can be used as regular earphones by those without hearing problems, and as an aid by those with hearing loss, in a bid to create a product for
Massive is a website and poster campaign that looks to encourage those aged 16-24 to go see new, British films at discounted rates across the UK.
Creative jobs website and networking platform The Dots has launched the “bias blocker”, a new browsing mode that stops employers being able to see candidates’ photos, names, education and employment