Leading Italian co-operative retailer Conad has appointed The Identica Partnership for a further three years, following the group’s role as brand guardian since 1995. Identica will ultimately rebrand all Conad’s own-label products, such as its nappies (pictured). Conad head of marketing Paolo Palomba says, ‘Our packs do not imitate the brand leader – they are innovative.’
7-Inches for Planned Parenthood has released a compilation vinyl boxset featuring original work from the likes of designer Shepard Fairey and musician Björk to raise money for the charity.
Integrated packaging design specialist Equator shares advice on what it takes to stand out as a successful design consultancy in a competitive landscape.
The cans feature the artist’s famous toucan and lobster illustrations, created during his four-decade-long association with the brand.
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.