Robson Dowry goes Greek for Aeonian name

Robson Dowry has created the name and identity for a new London training company.

Aeonian Training Services offers courses preparing staff for special events such as seminars, interviews or meetings.

The identity is built around the Greek word Aeonian, which means perpetual or everlasting. The typeface aims to reflect the classic origin of the name, while a modern twist is provided by the use of the @ symbol around the letter A.

For the company’s brochure, Robson Dowry has focused on Aeonian’s training course venue.

Use of the @ symbol has been followed through in references to the company’s address.