Light & Coley’s makeover of Sindy’s packaging is launched this month. The Hasbro Europe doll numbers 35 incarnations and accessory sets but the first of Light & Coley packs cover four of Sindy’s personalities. Fiji Sindy, Pirouette Sindy, Somersaulting Sindy and Travel Fun Sindy have been given what Light & Coley terms ‘exciting and contemporary graphics’.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.