Sindy changes image

Light & Coley’s makeover of Sindy’s packaging is launched this month. The Hasbro Europe doll numbers 35 incarnations and accessory sets but the first of Light & Coley packs cover four of Sindy’s personalities.

Light & Coley’s makeover of Sindy’s packaging is launched this month. The Hasbro Europe doll numbers 35 incarnations and accessory sets but the first of Light & Coley packs cover four of Sindy’s personalities. Fiji Sindy, Pirouette Sindy, Somersaulting Sindy and Travel Fun Sindy have been given what Light & Coley terms ‘exciting and contemporary graphics’.

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Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.