Light & Coley’s makeover of Sindy’s packaging is launched this month. The Hasbro Europe doll numbers 35 incarnations and accessory sets but the first of Light & Coley packs cover four of Sindy’s personalities. Fiji Sindy, Pirouette Sindy, Somersaulting Sindy and Travel Fun Sindy have been given what Light & Coley terms ‘exciting and contemporary graphics’.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.