Kinneir Dufort has designed a trackball, the Orbit Elite, for office products and computer accessories group Acco, which will be marketed in Europe, Asia, Canada and Australia. The Orbit Elite features a rubberised, easy grip palm rest and ‘touch and illuminate technology’ to make the ball ‘come alive’ when touched, says Kinneir Dufort designer Christopher Kilbane, who worked on the project with designer David Cottle. Ergonomic considerations were also important, he says, as the product needs to provide comfort and accuracy for users, combined with a dynamic aesthetic form. Illumination plays a key part in giving the product a space-age feel and making it exciting and appealing to the target market of 16to 35-year-olds, adds Kilbane. The trackball will be available in both wire and wireless versions and will retail at £19.99 and £29.99 respectively.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.