Minale updates Goccia grappa

Minale Tattersfield has updated packaging for Italian drinks distributor Stock’s grappa range Goccia, which will launch across Europe from next month.

The work, which encompasses both structural and graphical elements, positions Goccia as ‘a high quality artisan product’, says Minale Tattersfield managing director Marcello Minale.

‘There is a move away from the more industrialised products towards authentic, local food and drinks produce,’ explains Minale. ‘The bottle conveys a purist, minimalist look and we used the label to give the more ornate and traditional messages.’

The range is created through a ‘high quality monovitigni production process’, involving only one grape, similar to the way malt whisky is made, and packaging uses a range of colours to communicate that message, he adds.

Minale Tattersfield was appointed in December following a three-way pitch against two local Italian groups.

On the strength of its work for Goccia, it has also been appointed to revamp packaging for the company’s spumante range Duca d’Alba, which launches in May.