Yellow Pages green lights revamp

Yellow Pages is set to sign off a radical redesign of its directory this week, for publication this summer.

Although the final design is being closely guarded by directory owner Yell Group, the move marks the end of Johnson Banks’ cover designs, following Yell’s decision to work with a different consultancy for the first time since 1999.

Yell head of corporate design Philippa Butters confirms that the company will sign off a ‘complete revamp’ of the cover design on Friday, with new-look directories rolling out from June.

However, she declined to name the design group behind the new cover, or to elaborate on the thinking behind the redesign.

International directories business Yell owns printed directories Yellow Pages and Business Pages; on-line classified directory; and Yellow Pages 118 24 7, the telephone classified information and directory enquiries service.

Yell collaborates with John Brown Citrus Publishing and Reading group Cream Design on Yellow Pages’ front-of-directory Living in Your Area section, and on guidelines for the Yell identity, respectively. It has also recently worked with NE6 in Newcastle.

Johnson Banks relaunched Yellow Pages in 1999 with a new typeface and a series of proposed cover designs featuring yellow objects such as chicks and sandcastles.

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