International law firm Norton Rose has appointed Soukias Jones to develop its literature guidelines. It is the first such appointment the law group has made.
Soukias Jones won a six-way credentials pitch held in London, against unnamed rivals, to develop a stronger brand image for Norton Rose across its print communications.
“We have just started working on the project, and the first element is a visual audit. The objective is to help Norton Rose improve its visual identity,” says Soukias Jones partner Grahame Jones.
Jones adds that the consultancy has also been appointed as corporate design consultancy to pension fund managers Hermes. Five other consultancies were involved in the pitch.
Hermes is looking to grow its portfolio, and currently manages funds for BT and the Post Office. Soukias Jones will be helping it develop all aspects of its brand image in line with the expansion plans.