Focus on local strengths, not just design in itself

Regarding the Cornish design initiative (Vox Pop, DW 11 November), the regional design initiatives that work best, for the region and for the country, focus on a region’s specific design strengths and not design per se. A region has to be clear about why that specific expertise is amplified there, above and beyond anywhere else, to drive its difference and win support for its cause from the nation at large.

Jonathan Sands

Chairman

Elmwood

Leeds LS20 9LT