Focus on local strengths, not just design in itself

Regarding the Cornish design initiative (Vox Pop, DW 11 November), the regional design initiatives that work best, for the region and for the country, focus on a region’s specific design strengths and not design per se. A region has to be clear about why that specific expertise is amplified there, above and beyond anywhere else, to drive its difference and win support for its cause from the nation at large.

Jonathan Sands



Leeds LS20 9LT

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What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon