Identica to open Shanghai office

London branding consultancy Identica is to open an office in Shanghai, China next month. According to chairman Michael Peters, the international expansion will allow the group to service clients in Asia.

Identica was acquired by Cossette Communications Group toward the end of last year (DW 18 December 2003) and already operates offices in Moscow, New York and Tel Aviv.

‘Shanghai will provide access to new markets in nearby regions, including Taiwan and Hong Kong, as well as offering us the opportunity to expand our branding and design services in the region,’ Peters adds.