London consultancy Quarto Design has created a raft of education resource materials to promote The Stroke Association’s youth-oriented Stroke Awareness Week 2004 campaign.
The children’s activity pack, adult newsletter and lesson plans will support the charity’s Eat a Rainbow – Beat a Stroke initiative, which launches on 4 October and is aimed at children aged four to 11.
‘Our central aim is to educate children about how to eat healthily and the benefits of doing so. Not only is it a great method for living generally, but it is also a key factor in stroke prevention,’ Stroke Association projects development officer Samantha Harding explains.
The charity estimates that eating five portions of fruit and vegetables a day can reduce the risk of a stroke by up to a third.
Harding tasked QD with producing an integrated set of resource materials that incorporated The Stroke Preventers, a group of cartoon characters developed by the charity and illustrated by Stephen Bolton.
The children’s newsletter is ‘bright and interactive’ to maintain children’s interest, while the newsletter ‘reflects this look and feel, but is more toned down’, according to QD senior designer Jean Shand.
QD won the work after a three-way credentials pitch in May.