SCG London designs for Dixis

SCG London has designed a futuristic retail format for Russian mobile handset retailer Dixis. The first of the space-age designs opened at a store in St Petersburg this month, following a £4m investment by the brand which is primarily aimed at ramping up its presence as the biggest seller of mobile phones and air time in Russia. SCG brand consultant John Dunlop confirms that Dixis is looking to double its 300-store chain across the country in the coming 12 to 18 months. As well as retail interiors, SCG London has also overseen the branding, print graphics, advertising and point-of-sale work for Dixis.