With regard to your article Water body searches for name (DW 13 February) it’s a balance, isn’t it?
We need to involve our new membership in the choice of a name for the new water association, hence our chairman-elect’s lighthearted offer of 100 in a water industry journal, and we need to take professional advice. So we are doing both.
In the meantime The Times has suggested “Splash” and one contributor has suggested Water and Sewerage Companies and Water Only Companies Association (WASCWOCA).
Successful design is as much about designing a good process as it is about concepts – but then you all know that.
CEO of the water association with no name