A trio of senior creatives from Farrow Design and North Design is setting up a graphics consultancy called BibliothÃ¨que Design, we can exclusively reveal.
The group, which officially launches at the beginning of April, will be made up of former Farrow senior designer Jon Jeffrey and North senior designers Mason Wells and Tim Beard.
Though the proposed direction for the start-up is still being thought through, Jeffrey says a few client projects are already in the pipeline. The group will not specialise in any one field, though the background of its designers in cultural projects and corporate identity work give an indication of its focus.
BibliothÃ¨que Design is expected to be based in either London’s Farringdon or Shoreditch.
Jeffrey left Farrow Design at the beginning of February in a move that was ‘completely amicable’, he says. ‘I’d worked there for eight years, and it was just time for [me] to stand on my own two feet,’ he adds.
Wells says that he and Beard, who will leave North Design in six weeks, are leaving under similarly harmonious circumstances.
‘We’re leaving for nothing other than autonomy, I suppose. We’ve received nothing but encouragement from our employer. [North Design] has been a superb model to learn from over the past eight years,’ he adds.
Farrow Design creative director Mark Farrow says he wishes Jeffrey ‘nothing but the best’.
He says Jeffrey will be replaced as early as next week, but declined to name his replacement.
North Design partner and founder Sean Perkins says he is also in discussions with ‘other David Beckhams’ of the design industry.