Nokia Interactive Advertising appointed McFaul last summer, after Boston-based Oasis recommended the group to create illustrations for the website. The site aims to convince brands to advertise on websites modified for mobiles.
McFaul founder John McFaul says the consultancy took on the design of the entire website as ‘it was getting so convoluted and Chinese-whispery that Nokia decided to come to us directly instead of going through Oasis’.
He also claims to have taken lowered fees for the job.
NIA global marketing communications manager Hugh Mark confirms ‘it wasn’t an astronomical budget’.
Nokia briefed McFaul to take a consumer-facing approach to the business-to-business site.
Mark says, ‘We don’t want lots of images of men in suits talking on mobiles as we want all the materials about the interactive advertising division to paint a picture of how brands can engage with the world’s four billion mobile consumers. McFaul emerged as the right group for the job.’
McFaul is now completing a ‘media bundle’ featuring guidelines that will explain how to roll out Nokia Interactive imagery across digital direct mail and print marketing materials, which will start to appear this year.