This Lego-style seating unit from Italian manufacturer Edra made its debut last week during the Cologne International Furniture Fair. Designed by Alessandro Artizzu and Federica Saisi, L’Ego has a wood frame padded with polyurethene foam and shiny black, white or red elasticised plastic upholstery. Edra’s UK agent Corre is considering including L’Ego on its stand at Spectrum, to be held at the Royal College of Art in London from 13 to 16 March.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design