XMPR rolls out Italian railway image

XMPR has completed a corporate identity for Ferrovie dello Stato spA, the Italian State Railways. FS is one of the largest rail systems of its kind in Europe, and the identity will be implemented in some 2000 stations.

The design underplays the words dello stato, as the client wanted to appear “less state-owned”, according to XMPR managing director Rob Davie. The identity is part of an Italy-wide campaign to improve national perception of the railways.

See First Sight, page 9.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart