Elf speakers and Hobbit hobbyists get a new website today, courtesy of JRR Tolkien publisher HarperCollins. The site, www.tolkien.co.uk, has been created by HarperCollins’ in-house team, lead by senior Web designer Jason Beck. It is designed to capitalise on interest in the The Lord Of The Rings story stimulated by the eponymous film, which opens across the UK in December. The site is aimed at a more adult audience than the film’s website and includes rare archive interviews with Tolkien and examples of his original artwork.
The supermarket’s selection, branded by Williams Murray Hamm, is aimed at those with allergies but also the health-conscious, and aims to celebrate rather than diminish “free from” food.
Design studio Someone has opted for “bright” colours, “oversized” graphics and a “decisive” tone of voice to create a range of print and digital assets in a bid to attract
The trainline has launched an awareness campaign around recycling and sustainability, and has commissioned illustrator Rebecca Sutherland to “upcycle” old newspapers and drink cans into intricate sculptures for it.
The organisation, which offers practical support and advice to children, young people, families and schools, has been given a new identity by Chromatic Brands in time for national Anti-Bullying Week.