Blast develops look-and-feel of its promo booklet

What with smelling the glove and feeling up Blast’s latest promotional offering (‘Curious Touch, Milk, 300gsm & Chromolux 700, 90gsm’), this week’s Diary is becoming a tactile experience.

No wonder Blast had to hand-fold and staple each one of the little beauties. ‘Feel the need [to get in touch]?’ the group asks.

(Cue Austin Powers voiceover,) ‘Yeah, baby, yeah. Absorb us, align us, inspire us – you foxy, foxy people.’