Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
Clients are being given access to tools which can help them create new generative versions of their brand assets within guidelines.
Number of students studying design and technology subjects goes up for first time in over a decade but grades take a hit this year with the return of exams.
Big Motive lead design researcher Jonathan Synott believes that if you want children’s views to be part of the design process there are a few things you need to know
Our Creative says that the supermarket’s value range is designed to be “honest, simple and straightforward”.