Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
Norway’s capital has been rebranded by design consultancy Creuna, which aims to strengthen links between the municipality and its citizens.
Illustrators and designers including Quentin Blake, Frith Kerr and Antony Gormley have interpreted the number 30 for the museum’s birthday.
London-based studio Red&White has given the global company a new identity in time for its 50th birthday, to increase awareness of its range of tech services, from cyber-security to digital
Drew, who is director of policy and place at FutureGov, previously worked as a civil servant for 12 years, helping Government departments streamline policy-making through design and digital.