Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
The tabloid has replaced the Berliner format, a new masthead has rolled out across all platforms and there’s a new pared back design offset with a colourful navigation system.
Originally designed as an affordable means of ensuring that water supplies last longer in refugee camps, Bottleshower has now been adopted by the police in response to the increasing number
As part of our series on the future of design in 2018, Kellenberger-White co-founder Eva Kellenberger looks at what will happen in editorial design over the next 12 months.
Research has found that half of 16-25-year-olds surveyed want to pursue creative careers, but nearly two thirds do not feel they receive adequate guidance to do so by teachers or