Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.
The company is claiming that it dismissed Conze in October for revealing confidential information, and has now filed a lawsuit against him.
A round-up of moves, changes and appointments in the design world.
Stories of sexism in the industry, a £200,000 interiors redesign for the V&A Museum of Childhood and a nostalgic look at magazine The Face – the news from the last