Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
During the London Design Festival, the design studio Wik & Walsøe is presenting an exhibition exploring traditions and how they develop, at Superbrands, London Design Fair.
A round-up of moves, changes and appointments in the design world.
Hyperloop Transportation Technologies has commissioned the UK-based consultancy to design the exterior and interiors of the transport system’s passenger pods.
The London Design Festival 2017 exhibition taking place this week contains 30 diverse projects exploring the designer’s role in everything from protecting the environment to creating straight-up beautiful work.