Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
This week the Hindu festival of colours takes place, which sees communities across the world throw powder over each other to mark the start of Spring and celebrate love, joy
Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.
Mantzaris, who will be speaking at Offset design festival in Dublin this April, tells us all about what goes into making films such as Wes Anderson’s Isle of Dogs and
The symbols representing different sports have been created by Japanese graphic designer Masaaki Hiromura, and aim to communicate with an international audience.