Extel is a data division of Financial Times Information. It has been rebranded by south London group Paper White, using a series of icons. FTI bought Extel, ‘one of the most famous brands in the City’, according to Paper White director Stephen Page. But instead of immediately subsuming it into the FTI brand, ‘the branding is a long-term effort to slowly create the impression that Extel is part of FTI,’ says Page. ‘The icons act as on-screen buttons giving access to on-line services while building up the FTI image using their corporate pink as the base colour,’ says a Paper White spokeswoman. FTI provides information to the asset management and investment research markets. The images will be implemented on to promotional literature including reference guides and screen interfaces.
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.
Chermayeff & Geismar & Haviv has redesigned the tennis tournament’s logo, drawing inspiration from its existing flaming ball symbol.