Youthful pager for Philips by Wright Design

The Wright Design Partnership has designed Fiori, a new pager for Philips, with the youth market in mind.

According to the Suffolk consultancy’s founder Matthew Wright, the device looks “more like a watch accessory than a tool”.

Offering an alphanumeric system – which allows words and numbers to be stored – and a choice of 14 melodies for the “message waiting” alert, it is a “youthful, toy-like product which is conservative enough to appeal to older users”, adds Wright.

Retailing at around 80, Fiori comes in a range of colours. It will go on sale in Europe at the end of March after launching at last week’s Cebit exhibition in Hanover.