Coutts joins the Net

Private banking firm Coutts has joined the Internet with a web-site designed by The Identica Partnership. The site was created to promote a broader range of wealth management services and provide a platform from which to grow Coutts’ online activity. An entry to online banking is planned in 1999.

James Collins of The Identica Partnership says: ‘Coutts had not originally considered the Internet as a viable media, as the premise of the bank was much more about “personal relationships”.’ Collins says the relationship is on an ‘ongoing consultancy’ basis.

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