Samsung lines up fourth design centre

Korean electrical goods group Samsung is setting up an Innovative Design Lab in Seoul at a cost of 26m. The facility is intended to benefit 2000 designers by 1997.

This latest laboratory is the fourth Samsung design centre and follows projects in Tokyo, San Francisco and Frankfurt in the past three years.

Under the IDS programme, between 10 and 15 designers from product, automobile and multimedia design will take two-month or two-year training courses.

A design master programme will start after 1997 and will provide training for designers outside Samsung.

Earlier this year the Korean company donated 2m to the Art Center College of Design in Pasadena (DW 19 May).

“Samsung is particularly interested in fostering the growth of designers with an understanding of competitiveness on an international level, especially in automobile and multimedia industries,” says a company spokesman.