Blue Marlin give Britivic range new sparkle

Packaging specialist Blue Marlin has created new branding for Britvic’s three-strong Idris range and R White’s Cloudy Lemonade. The Idris revamp is part of the drinks company’s aim to update its soft drinks’ images. ‘The final result for Idris is a strong, coherent range of highly impactful, fully shrink sleeved carbonates which will turn the Traditionals sector on its head,’ says client services director Philip Langford.