Packaging specialist Blue Marlin has created new branding for Britvic’s three-strong Idris range and R White’s Cloudy Lemonade. The Idris revamp is part of the drinks company’s aim to update its soft drinks’ images. ‘The final result for Idris is a strong, coherent range of highly impactful, fully shrink sleeved carbonates which will turn the Traditionals sector on its head,’ says client services director Philip Langford.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.