Packaging specialist Blue Marlin has created new branding for Britvic’s three-strong Idris range and R White’s Cloudy Lemonade. The Idris revamp is part of the drinks company’s aim to update its soft drinks’ images. ‘The final result for Idris is a strong, coherent range of highly impactful, fully shrink sleeved carbonates which will turn the Traditionals sector on its head,’ says client services director Philip Langford.
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon