Springetts handle Natural Veg Co launch

As public interest in naturally grown food increases, frozen food specialist RVP is launching Natural Veg Co, a new company based on natural crop development. The brand identity and packaging for the environmentally friendly venture has been created by London design group Springetts. ‘People are looking for products which have been grown as nature intended. There is an increasing interest in the growing process behind the supposedly natural products we put on our tables,’ says Natural Veg Co director Peter Williams. The brand launches this month with an initial range of four products: cauliflower, carrots, peas and mixed vegetables.