Redpath builds FourSquare identity

Edinburgh consultancy Redpath has squared up a name and identity for Scottish charity Edinburgh Campaign & Services for Homeless People, to be known from this week as FourSquare.

The new look comes as the charity seeks to ‘raise its profile with the general public’ and ‘communicate more clearly and effectively’ the services it offers, says director Connie Krauss-Cuthbert.

FourSquare provides accommodation, advice, furniture, clothing and education and training to people who are ‘socially excluded for a range of reasons [both within] and out of Edinburgh’, she says.

Redpath creative director Iain Lauder says the group was briefed to create a name, logo and strapline that could be applied to stationery, leaflets and business cards.

He says the name FourSquare reflects the charity’s association with housing. It is supported by the strapline – ‘Preventing homelessness, promoting inclusion’.

The ‘simple, modern and dynamic’ logo plays on the company’s name, says Lauder, employing a four-grid square with the fourth square tipped at an angle to create the number four.

Redpath won the work without a pitch in May, for a discounted fee of £10 000. Lauder was creative lead on the project.