Apple sweeps the board at DW Awards

Apple’s iPhone has scooped the Design Week Awards Best of Show 2008.

The product received top honour for Best Consumer Product Design, which Apple has now won three times. The iPhone also won the Digital Design – Information category.

Other Design Week Award winners included Pearson Lloyd’s cantilever chair and Virgin Atlantic Airways’ staff-training facility, designed by Universal Design Studio and the airline’s in-house team.

At the awards ceremony in London last night, judges praised the strengthening of the print and packaging categories, following a perceived dip last year, suggesting that concerns over client spend in these categories have proved unfounded.

Exceptional design clients were also honoured in a new category, the Design Week Hall of Fame. See DW Awards supplement

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