First educate the industry to value the people that come into it. This starts with design education – don’t increase course sizes without the commensurate increase in staff. Manage expectations – designers are thinkers and doers, but some are better at one than the other. Pathways should be identified and qualifications should be clear and appropriate to direct graduates towards the right employers and vice versa. Don’t perpetuate a system of virtual slave labour under the guise of work placement schemes. Educate the employers to value people in the industry.
Keren House, Creative director, Aricot Vert