To The Point adds colour to Newsprinters branding

Newsprinters, News International’s £650m manufacturing operation, will open the first of its three print factories in September, with branding, interior graphics and signage by To The Point.

Newsprinters will print the four NI titles, The Sun, The Times, The Sunday Times and the News of the World, as well as The Daily Telegraph, following the Telegraph Group’s recent printing deal with Rupert Murdoch’s group.

With factories in Broxbourne in Hertfordshire – which will be the biggest, with 12 presses – plus premises near Glasgow in Scotland and Knowsley in Liverpool, Newsprinters has made To The Point responsible for branding, interior graphics, signs and wayfinding. Marketing material, workwear, external and internal literature and a website are also underway.

‘We had to find a way of bringing the brands together,’ says To The Point managing director Simon Hutton. ‘There are all the newspapers as well as News International itself. In terms of identity, each factory has got its own colour – Broxbourne will be orange, Knowsley pink and the Eurocentral park, outside Glasgow, will be blue. The News International colour will be bright green for environmental aspects.’

Additionally, the consultancy aims to bring the grey interiors ‘alive’ by using colour-coding for wayfinding and bringing some personality to the space with humorous images.

The new printing factories will end more than 20 years of printing at NI’s newspapers’ editorial headquarters in London’s Wapping.

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