Code used for Blue Arrow website

Code has landed the brief to overhaul design and functionality on recruitment agency Blue Arrow’s website, as the agency refocuses its on-line presence towards job-seeking candidates.

Secured on the back of a three-way pitch, the six-figure brief will see Code reposition the Blue Arrow website from its current employer-oriented brochure-ware iteration to a fully functioning on-line recruitment service.

‘We want to apply comprehensive on-line recruitment principles to our business,’ says Blue Arrow new media manager James Raffo.

The change, to be finalised in the first quarter of 2003, will enable job seekers to store their CVs on the site, carry out searches and apply for jobs on-line. At present the site has little in the way of interactivity, providing rudimentary information on Blue Arrow bricks and mortar outlets.

Phase one of the project, which involved a cosmetic overhaul, was completed last week.

‘We have made the site warmer, more welcoming and more people-focused,’ says Code director and project leader Tony Foggett. ‘The photography used is more consumer-led and moves away from the previous corporate feel.’

Code will also create a viral marketing campaign for the relaunched resource, based around a humorous ‘tea-maker’ feature located in the site’s candidates area. The consultancy also hopes to work with Blue Arrow on as yet unconfirmed additional ‘pipeline projects’.