We’re a…

We’re a humble lot here at Design Week and can only gaze with envy at the prestigious tie-ups forged by some other trade titles. Take the recent Media Week/ Road Ads truck design awards, for instance. Our particular favourite, and winner of the gong for ‘most impactful creative’ – a good title when we’re talking heavy-duty juggernauts – was ad agency Leo Burnett’s effort for Kelloggs All-Bran. But before you look out for it on HGVs up and down the country, it’s actually a scale model. That’s a relief.