We’re a humble lot here at Design Week and can only gaze with envy at the prestigious tie-ups forged by some other trade titles. Take the recent Media Week/ Road Ads truck design awards, for instance. Our particular favourite, and winner of the gong for ‘most impactful creative’ – a good title when we’re talking heavy-duty juggernauts – was ad agency Leo Burnett’s effort for Kelloggs All-Bran. But before you look out for it on HGVs up and down the country, it’s actually a scale model. That’s a relief.
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.