Global interactive business solutions and digital media design group Seven Interactive has merged its UK and US operations. The changes are aimed at better servicing the group’s expanding client base.
The changes will see a realignment of management structures and staffing, with a move from three independent operations running in London, New York and Chicago to a single worldwide structure.
There are no concrete plans to create a new identity in line with the integration, though the company says it is “not ruling it out”.
Seven’s portfolio of clients includes Hewlett-Packard, Mitsubishi, MBC, Madge Networks, BP Amoco, First Union, Wyland Galleries and Blue Cross Blue Shield.
The group has also appointed Alan Thomas as new global head of creative interactive business. Thomas joined Seven in 1992, and helped to establish the London office in 1994 as creative director.
Thomas claims the company is “leading the migration to a truly global service function” that will enhance existing and new client relationships in the long term.
“This move has been made with the interests of our clients in mind. By providing greater capacity and efficiency across a global operation, it allows us to leverage a wider skill base and exploit new synergies,” says Thomas.
“It’s a new approach for Seven Interactive, but one which must be adopted completely, in order to meet the growing demands of a truly global business environment. The transition will help drive new integrated levels of service and continue to uphold Seven Interactive’s position as a market leader in the provision of multimedia solutions.”