Italian industrial group Giugiaro Design Team has collaborated on the creation of a basketball design for leading sports manufacturer Molten, with what it claims to be a revolutionary ball form. The Molten G-Series ball is made up of 12 panels, an innovative addition because traditionally basketballs have just eight panels. The ball features revamped mechanisms, such as flattened seams to help the player achieve a constant backspin and a smoother finish to improve grip and control. The design has been approved by the International Basketball Federation and will launch in shops across the UK at the beginning of next year.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.