Enterprise IG takes on staff in creative push

Enterprise IG, the leading design consultancy in the 1999 Design Week Top 100 survey, has appointed a new creative director and four senior designers. The group is attempting to broaden its creative offer.

The new designers have been chosen with a view to promoting them to creative director status within the next few years, says Enterprise IG creative managing director Franco Bonadio.

Australian Evan Yabsley has also joined Enterprise as a creative director, specialising in new media.

The latest appointment is Sasha Vidakovic, who joins the consultancy as a senior designer six months after leaving his post as senior designer at In Real Life.

Bonadio says: “Sasha’s appointment is part of a recruitment drive in which we are trying to broaden our creative approach. He is a great find for us as he is fluent in two- and three-dimensional conceptional thinking and has tremendous energy which the company will benefit from.”

Bonadio is equally optimistic about the prospects of the other senior designers who have been appointed over the past three months – Horland Hudson, who arrives from Philips Electronics, Simon Case from Landor Associates and Fiona Ashford who was previously at 20/20.

“They have similar potential and will hopefully become creative directors in the future,” adds Bonadio. He gives a three-year time scale for likely promotions, though he believes Vidakovic’s experience will put him on a fast-track to the position of creative director.

With a total staff of just over 130, Enterprise is looking at a 15 per cent growth in staff numbers this year in the areas of consulting and project management.

“We are moving towards being more holistic in our drive and approach, whereby we blur the boundaries slightly, so we are not specifically a design consultancy,” explains Bonadio.

“Brand identity is the main thrust and we need to develop a brand expression business, where we help clients articulate what their brand stands for.”

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