Radius blazes trails for RSA anniversary

Radius Design Consultants has created a range of printed material for the 250th anniversary of the Royal Society of Arts.

According to Radius creative director Mark Hurel, the brief for the work was to ‘go back to the origins of the RSA and link it with its UK partners’. A series of ten treasure trails begin in May, linking the RSA to UK museums and galleries where the society has made an impact, such as Kew Gardens, the Eden Project and the Victoria & Albert Museum.

Radius has designed ten leaflets for the trails, an accompanying poster and an invitation for the royal garden party in July.

The consultancy worked with the anniversary identity devised by the RSA, and graphic elements from the various partners involved in the celebrations, in order to create a visual identity to pull all the strands together.

The leaflets are colour-branded for each of the participating members. ‘Colour is very important,’ says Hurel. ‘Each partner gets their own identity.’ Each partner supplied images for their leaflet depicting objects to track down at their venue.

Radius pitched against two other groups to secure the work earlier this year.