Ikea has designed a dedicated restaurant space where diners cook under the instruction of a head chef before sitting down to eat with up to 20 of their friends.
The pop-up Dining Club has been conceived and designed in-house by Ikea and is set to open in London’s Shoreditch on 10 September. The whole experience is free for diners.
Ikea has been inspired by its understanding that people are spending less time cooking and eating together in the UK. It will mean that diners get to “mimic an actual dinner party, but one where diners can host more guests than usual,” Ikea says.
A Food for Thought masterclass will offer further tutelage on topics like “Swedish Baking, The Future of Food, and Clean Eating.”
An Ikea homewares shop selling kitchen products has also been set up within the space as well as a kitchen showroom featuring units, fixtures and fittings.
Ikea was unable to confirm whether The Dining Club will be rolled out further or made permanent.
Head here to find out more or to make a reservation.