Manchester design consultancy JudgeGill is designing interiors and branding for She Active, a nascent sports and outdoor boutique for women that opens in London in March.
The group’s work for She Active encompasses signage, stationery and packaging, plus identity and interiors. Interactive group Netro42 is creating a website, www.she active.co.uk, for the retailer.
According to She Active managing director Julie Fawcett, the Covent Garden store will offer sportswear for women, across a wide range of activities and with an accent on fashion.
A predominantly white interior is set off with a ‘floating raspberry pink wedge’ in the centre of the space that showcases footwear and accessories. The identity uses ‘a series of gentle contours’, which are also carried over in the store as backdrops to the product displays, adds Allen.