Purple Circle brings the paper round to an end

The New Year prize for sustainability goes to brand consultancy Purple Circle, following its communiqué dated January 2004. Henceforth, we are advised, ‘paper brand copies are no more’ thanks to the group’s new Web system.

Furthermore, the same site now stores ‘signed off visuals’, cutting down on the need for printing. The only trouble with this eco-friendly approach is we don’t have a Purple Circle project manager we can ‘speak to about the details’, in fact we are not sure why you wasted a letter on us at all.