Designer Karim Rashid has created a new bottle and packaging for Hugo Boss fragrance Hugo Man. Limited to a run of 1000, the bottle will launch on 4 November. Inspired by an army water flask, the original bottle has a silver screw cap and green canvas strap that Rashid has retained. A graphic treatment has been added, which is intended to signify rocky terrain. The new bottle is encased in an injection-moulded spherical package.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.