Designer Karim Rashid has created a new bottle and packaging for Hugo Boss fragrance Hugo Man. Limited to a run of 1000, the bottle will launch on 4 November. Inspired by an army water flask, the original bottle has a silver screw cap and green canvas strap that Rashid has retained. A graphic treatment has been added, which is intended to signify rocky terrain. The new bottle is encased in an injection-moulded spherical package.
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Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.