Mirror gets ‘European’ design refresh

A new-look design for tabloid newspaper the Daily Mirror is being rolled out this week.

Editor Richard Wallace appointed Spanish design consultancy Cases Associats in December 2007 to give the Trinity-owned paper a revamp.

Design changes are being made this week to the paper’s page three format, as well as ‘the layout and design of the sports pages’, a spokesman for the newspaper explains.

The alterations are occurring in its Mania pull out – which provides a round-up of the weekend’s football action – and to the Your Life section, which features readers’ real-life stories.

The font, layout and front-page design were relaunched last week, with ‘small changes’ made to the front-page layout and size of the headlines, says a company spokesman.

The redesign focuses on making the tabloid more European in its poster-mode look. The move away from its old format follows competition from The Sun, published by News International, which is now printed in full colour after its move to a new printing press in Broxbourne last October.