Former British Airways design head and ethnic tailfin mastermind Chris Holt is joining branding and identity consultancy Springpoint this week, as a full-time consultant director.
Holt resigned from BA late last year, following BA chairman Bob Ayling’s U-turn on the airline’s controversial tailfin designs, created by the then Newell and Sorrell (DW 5 November 1999).
He will be based in Springpoint’s London office, but his new role will take him overseas.
“Chris is going to be a great asset to us,” says Springpoint managing director Fiona Gilmore.
“He will be permanent and full-time, with a breadth of responsibility, particularly on the corporate identity side and with regard to our training and team development within Springpoint. He has a lot of experience in this field,” she continues.
Gilmore adds that Holt will use his experience in overseeing the full implementation of corporate identity projects, particularly those that are connected with internal communications.
Holt spent 11 years at BA, where he was head of design management. In total, he has spent more than 30 years in the communications and corporate identity business.
“It’s wonderful to be joining the dynamic team Fiona and Mark [Pearce] have at Springpoint… they are talented, strategic thinkers,” says Holt.