Whoever does the EasyJet branding must have a sense of humour. Regular travellers will know the disclaimer at the top of their flight confirmations – ‘Please do not reply to this e-mail address as all responses are directed to an unattended mailbox and will not receive a response’. But did you spot the address from whence it comes? Blackhole@easyjet.com. Cute.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.