Kitchenware brand Culinaire is launching 12 products this week, created by Rodd Industrial Design. The consultancy completed the 3D rebrand of the kitchen utensils range to improve the ergonomics of the range. Rodd’s work will introduce design features to improve ease of use and to make the products easier to clean. Products include a twin wheel pizza slicer (above right), a garlic crush, a corkscrew, a safety and swivel peeler (above left), a cheese slice, a lemon zester, and a strawberry huller. Rodd was appointed by Andrew Thornton, head of design and product development at brand owner William Levene, following a competitive creative pitch last September.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.